Nev. gaming breaks $1 billion with Chinese New Year helpMarch 12, 2012 7:59 PM by Ray Poirier
Helped by the celebration of Chinese New Year, Nevada gaming revenues during the month of January broke through the $1 billion mark for the first time since the beginning of the recession.
Last year, Chinese New Year fell during the month of February.
According to figures compiled by the Gaming Control Board, casinos won $1.038 billion in January, a number that was 18.4 percent more than they did during the comparable month of 2011.
The total was boosted by a 29 percent increase in revenues won by casinos on the Las Vegas Strip. The total for January was $623.5 million, up from last year’s $482.7 million. Of that amount, the Strip casinos won $365.2 million from table games.
Since the passage in Nevada of the law to liberalize and modernize slot machines, commonly referred to as the Skills Based Slot Machines law, much has been said about how current slot machine products are not in keeping with the desires and interest of the current and coming generations of casino patrons and how the new creative games are needed to attract younger patrons.