Shuffle Master announces acquisition of Fire Bet from HopBetJanuary 16, 2012 8:30 PM by Ray Poirier
Shuffle Master, Inc., has announced that it has acquired Fire Bet, a craps side bet, from HopBet Inc. No financial information relative to the acquisition price was given.
The propriety side bet has some 330 installations in the U.S., the company reported.
"This is truly one of the elite products in table games," said Roger Snow, executive vice president of Shuffle Master.
"You can count on one hand the number of side bets that have ever demonstrated the popularity and longevity that Fire Bet has. This acquisition is a continuation of our strategy to build our intellectual property portfolio," he said.
Since the passage in Nevada of the law to liberalize and modernize slot machines, commonly referred to as the Skills Based Slot Machines law, much has been said about how current slot machine products are not in keeping with the desires and interest of the current and coming generations of casino patrons and how the new creative games are needed to attract younger patrons.